Whether it’s a job interview, first date or meeting with a new client the first time you meet someone the stakes are high. And it’s no different in digital communications.
However, with digital communications, we don’t get the benefit of common elements in face-to-face impressions: your looks, how you sound, body language or the setting.
Image consultants, psychologists and communication experts all provide tips, which include basics like having good manners, personalizing communication and following through with your commitments.
We’ve narrowed down three top tips to help others remember you for the right reasons in your digital communications.
It is good to stand out, but people can see through inauthenticity and remember you are your brand. Ask yourself:
Show you want to be in the moment and that you are appreciative of their time. Saying a simple thanks, paying a compliment or acknowledging their efforts or expertise will do just that. You can personalize the encounter by making it more social and asking after their family or weekend plans. When the interaction is favourable, a positive recognition is more likely. Forward an article, you think they would find interesting, invite them to a webinar on a shared topic of interest or suggest a blog they should follow.
With these tips, you can confidently go out into the social media landscape or your next email communication armed to make a great impression.